New Arrivals

Seventy years ago, in the autumn of 1951, the Telecaster model was born. An instrument that, like many inventions of the time, has firmly entered history and is still one of the most sought-after and played models today. For 2021, the Fender Custom Shop ...

The American Professional II Telecaster® draws from more than seventy years of innovation, inspiration and evolution to meet the demands of today’s working player. Our popular Deep "C” neck now sports smooth rolled fingerboard edges, a ...

The Fender American Professional Stratocaster is the latest evolutionary step of the quintessential American Fender guitar. Technically, this guitar features some minor modifications compared to the American Standard series, adapting to modern times and ...

We are proud to offer this beautiful Fender Custom Shop Stratocaster which delivers all the tradition of a '57 Stratocaster, boosted with contemporary specs and stunning details. Ordered through the Custom Order program at the Fender Custom Shop this ...

We are truly proud here at Gino Guitars to offer this unique and rare 1963 Fender Custom Telecaster Super Heavy Relic, crafted by the Fender Custom Shop as a limited edition for Winter NAMM 2019. This magical combination of contemporary specifications ...

This amazing Stratocaster has been produced as Limited Edition for the 2019 Namm Show. You can't avoid falling in love with that incredible aged finish: Super Heavy Relic finish usually is offered only through Masterbuilt program, but today, for a few ...